Why OTT and Free Streaming Are Taking Over Entertainment

Nowadays, OTT platforms are gaining huge popularity among people.

Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.

OTT is a service that provides diverse media through online networks.

Popular platforms include Netflix, Watcha, and TVING.

Unlike traditional cable TV, users can choose what they want to watch at any time.

OTT’s popularity comes from several factors.

One reason is that a wide here variety of genres are available in one platform.

Movies, dramas, and entertainment shows are easy to choose based on personal taste.

Also, compared to traditional paid broadcasting, OTT is relatively affordable.

The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.

However, as subscription fees keep rising, more people feel financial pressure.

Therefore, many viewers are turning to free streaming platforms.

Ad-supported free streaming allows users to enjoy content without paying.

It is appealing to people sensitive to expenses.

FAST platforms are emerging as a new type of free streaming model.

For example, KT launched a FAST service called “Gi Live,” drawing public interest.

FAST is expected to become a new revenue model while the paid TV market stagnates.

Free streaming’s strongest point is that users don’t need to pay.

It also offers various content, expanding user choice.

The disadvantage is that ads are unavoidable.

Some free services may offer lower-quality content.

Both markets will likely keep developing over time.

Free models could gain stronger popularity.

Being able to watch without cost is highly appealing.

I believe harmony between paid and free services is essential.

Blending both models offers better choices to viewers.

I look forward to seeing how the streaming industry develops in the future.

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